Search results for "startup gamification"
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Software Startup ESSENCE : How Should Software Startups Work?
2020
Software startups need to work in a systematic fashion just like mature organizations. However, existing software engineering methods and practices are not aimed at software startups. They do not account for the business aspect of startups and may not be well suited for software startups in general. The Lean Startup Methodology on the other hand contains some useful practices for software startups but is nonetheless impractical, offering little in the way of telling you what to do. Software startups are thus required to tailor their own method. Currently, many software startups simply work ad hoc or use various Agile methods and practices. In terms of Agile methods and practices, little con…
Software startup education: gamifying growth hacking
2021
Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to g…